The Cost of a Website in 2025 (And What You’re Actually Paying For)

Thinking about a new website but not sure what’s fair in 2025? You’re not alone. Prices are all over the place – and if you're not tech-savvy, it’s easy to get overwhelmed or, worse, overcharged. This guide breaks it down plain and simple, so you know exactly what you’re paying for – and what you’re not.

1. What Actually Affects Website Costs in 2025?

Website pricing isn't just pulled out of thin air. Here’s what designers (like me) actually consider when quoting:

• Design complexity – A one-page site costs less than a 20-page site with animations and custom features.

• Functionality – Do you need a booking system? Blog? Online shop? Each can add to the total.

• Content – Will you write your own text and source your own images? Or need help?

• SEO – A site that gets found on Google takes more planning and setup.

• Support – One-off job or do you want someone on hand when tech things go wrong?

💡 Translation? A simple website that works well for you will cost less than a fancy one that confuses everyone – including your clients.

2. Rough Price Guide (UK 2025)

Let’s bust some myths. Here’s what you can expect to pay:

Website Type	Typical 2025 Cost (UK)
Starter Brochure Site	£500 – £1,500
Small Business Website	£1,500 – £5,000
E-Commerce Site	£2,000 – £15,000+
Bespoke Custom Build	£5,000 – £20,000+

🧠 Tip: Cheaper isn’t always better. If a £500 website doesn’t bring in clients, it’s not a bargain.

3. The Hidden (Ongoing) Costs Most People Forget

Buying a website is one thing – keeping it running is another.

Here’s what else you’re likely paying for over time:

• Domain name: £10–£100 per year (e.g. www.yourbusiness.co.uk)

• Hosting: £50–£500+ per year depending on provider and features

• SSL certificate: £0–£200/year (often included, but not always!)

• Maintenance: £100–£1,500+/year for updates and backups (some designers charge this, especially those that work with WordPress - I don't - I charge on an as needed basis for work done, no hidden fees, no monthly fees and generally you can update your website yourself with very little help).

• Content or SEO work: Totally custom – but don’t forget it’s crucial

🎯 Think of your website like a car. It needs petrol, insurance, and a mechanic now and then.

4. DIY vs Professional: Is It Worth Paying More?

DIY Website Builders	Working with a Pro
Cheaper upfront	More strategic design
Templates only	Tailored to your brand
You’re on your own	Ongoing support + training
Slower to launch	Done for you, fast

Yes, DIY can work for some. But most of my clients come to me saying: “I thought I could do it myself, but now I’m stuck.” If you’ve got better things to do than fiddle with fonts and plugin updates – hire it out.

5. How to Budget Smart (and Not Get Stung)

• Be clear on your goals. Are you trying to grow your email list? Book more calls? Sell products?

• Get quotes from people who explain things clearly. If they can't explain it simply, they’re not the right fit.

• Ask what's not included. Some people skip hosting, training, or SEO – and you’ll pay for that later.

• Think about future changes. You don’t want to rebuild from scratch in six months.

💬 And yes – “design in a day” packages exist (hint: I do them), if you want it fast without the faff.

Final Thoughts

Website pricing in 2025 can feel like the Wild West. But with the right guidance, it doesn’t have to be confusing or expensive for the sake of it.

Whether you're starting fresh or upgrading something DIY, the right investment can turn your website into a client-converting machine – not just a digital brochure gathering dust.

💥 Ready to Get Clarity?

Book a free 20-minute consult with me and I’ll walk you through what your website should cost – no nonsense, no obligation.

Book a free Discovery Call